Background & interests
I graduated from Syracuse University's Honors College and Industrial & Interaction Design program magna cum laude with a Bachelor of Industrial Design degree. My road to UX career was paved by ceramics, metalsmithing, and fiber arts passions as well as fashion, surface pattern, and industrial design pursuits.
When I'm not designing, you can find me making embroidery art, hanging out with animals, or watching It's Always Sunny In Philadelphia.
SOME WINS
Increased organic growth on the Cox account by 38% ($2.4 M)
Received some of the best client satisfaction scores
at Huge
Collaborated with
partners across 7 global markets and 5 languages
Built & launched 50+ pages in Amex's content management system
EXPERIENCE
February 2022 - April 2023
Senior UX Designer
at Huge Inc.
Redesigned the Cox Residential e-comm flow (upper, mid, and low funnel pages) with qual + quant research at the center. Established a new design system and strategy for Cox’s transition from front-end coding to a CMS. Successfully pushed internal team efficiency and external account growth.
January 2020 - January 2021
UX Designer
at dentsu
With Amex as primary client, focused on wireframes for adaptive and responsive designs, prototypes for presentations and testing, as well as (30+) CMS page builds; collaborated with developers and led user research.
December 2017 - February 2019
Industrial & Interaction Design Lead
Cadence
Founding startup member and patent co-owner. Headed product design and development for the brand’s refillable, customizable, & sustainable travel container system that holds hair, face, body products, and more.
April 2023 - present
Experience Design Lead
at Huge Inc.
Managing multiple design teams across the account; leading client presentations, weekly meetings with Cox developers, cross-functional ways of working, and creative delivery; functioning as a true partner to Product Strategy (in brief creation, feature prioritization, etc.); contributing to program-level roadmapping and ideation.
January 2021 - February 2022
Senior UX Designer
at dentsu
Lead a variety of Amex landing page, product detail page, and page module projects. Oversaw all CMS and international work streams. Owned UX and content strategy efforts as well as some visual design work.
August 2018 - January 2020
Creative Coordinator & Executive Assistant
dentsu
Did some UX work for Amex and Belk. Handled agency-wide comms, staff meeting setup, PTO tracking, on/off boarding, and candidate outreach. Promoted from Admin Assistant after 3 months of supporting 8 ECDs.
HONORS & LEADERSHIP
From Syracuse University & beyond
Lattice Legend Award for receiving the most praise in Huge's feedback platform
Awarded by Huge Inc.
Young Innovators Workshop Participant
1 of 12 creatives selected by dentsu international
Bert Rice Memorial Prize for Most Promising Student
Awarded by Syracuse University's College of Visual & Performing Arts with a $3000 prize
Excellence by an Organization President
Awarded by Syracuse University at the 44 Stars of Excellence Gala
Jason L. Morales Rising Greek Leader Award
Awarded by the Syracuse University Office of Fraternity Affairs
Most Outstanding Fundraising Event Award
Awarded by St. Jude Children's Research Hospital for raising $10,000
KEY STRENGTHS
I'm a self-starter, insightful-thinker, fast-learner, confident-presenter, and detailed-creator with strong left brain / right brain balance. I'm a people person & a paper person!