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OVERVIEW
Leveraging key benefit categories to introduce the new solution to Amex's ecosystem in a way that drives acquisition
As the first page dedicated to Amex's new Business Checking Account, the central goal of the experience was to convert young, digital-sophisticate small business owners by emphasizing their needs, highlighting the solution's efficiency, and breaking down any barriers that would prevent them from switching providers.
TEAM
Deirdre Stone & Cameron Vizenor: Oversight
Mathew Samuel: Visual Design Oversight
Thomas Jackson: Visual Design
Anna Hecker: Copy
MY ROLE
UX Lead responsible for: content hierarchy strategy, wireframes, prototypes for client presentations
TIMELINE
2020-2021: 8 months
Overview
Full case study coming soon
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